OneZero
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OneZero

Clive Thompson
Clive Thompson

Dec 3, 2021

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5 min read
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The ‘Long Nose’ Theory of Tech Innovation

A new technology that’s going to take off is usually hiding in plain sight

“Robot” by Logan Ingalls

I wrote earlier this week about the difficulty of figuring out whether a new technology is going to be a Big New Thing or remain a pipe dream of die-hard true believers.

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Clive Thompson

Clive Thompson

23K Followers

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net

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