The Literally Ungraspable Allure of NFTs

The tokens are non-fungible, and the artwork is untouchable

Lance Ulanoff
OneZero
Published in
4 min readMar 4, 2021

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This digital image could be yours for $110. Worth it? Who’s to say? Credit: OpenSea

Are physical goods worth more than digital ones? Is a physical painting worth more than a radical idea?

As I started investigating the non-fungible token—or NFT—craze, I wondered how and why people would pay thousands of dollars for a digital piece of art, trading card…

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Lance Ulanoff
OneZero

Tech expert, journalist, social media commentator, amateur cartoonist and robotics fan.