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The Last Days of Myspace

Social networks are prone to sudden collapses

A still from a Meta promotional video depicting Mark Zuckerberg meeting his VR avatar; a 2006-era bumper-sticker reading ‘You looked better on Myspace’ is superimposed over the background. Image: Beatrice Murch (modified) https://www.flickr.com/photos/blmurch/181178654/ CC BY 2.0: https://creativecommons.org/licenses/by/2.0/ Meta (modified)
Image: Metaverse demo & Beatrice Murch (modified)

I hated Facebook from the start and couldn’t wait for it to die. That was a pretty reasonable thing to expect. After all, I’d watched social networks from SixDegrees on crash and burn as the network effects that drove their growth also drove their precipitous collapse.

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