The Internet Was Once Flat. No Longer.

Instead of one big community, the web is a community of communities that often don’t overlap.

Photo by Alina Grubnyak on Unsplash

“The internet is a big newspaper that everyone reads.” When I worked at Advertising Age, an ad industry trade publication, we’d use that line whenever a source didn’t want to share news with us. We were a small, narrowly-focused magazine, yes…