The Illinois Artist Behind Social Media’s Latest Big Idea

Instagram and Twitter are removing the numbers of likes and retweets from public view. But it began with a man named Ben Grosser.

Will Oremus
OneZero
Published in
10 min readJul 23, 2019

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SSince 2012, an Illinois-based artist named Ben Grosser has been exploring how numbers — the number of likes on a post, the number of friends or…

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