The Upgrade

The Golden Age of the iPhone Is Ending

As the smartphone market changes, Apple may be losing its edge

Lance Ulanoff
OneZero
Published in
6 min readDec 13, 2018

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Photo: sombatkapan/Getty

“Don’t bet against Apple.” That’s my go-to mantra when someone asks me about Apple’s future as a market leader, or the success of any new iPhone. If the company’s performance this quarter didn’t wow you, the next one probably will.

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Lance Ulanoff
OneZero

Tech expert, journalist, social media commentator, amateur cartoonist and robotics fan.