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The Galaxy Z Flip Is Proof We Crave Old Ideas in Slightly New Packaging

How ‘good enough’ became the mantra of tech design

Image courtesy of the author

EEvery successful product begins with an idea. A way to share photos online. A portable music player. A modular phone. Next comes an MVP — a minimum viable product — or perhaps an MMP — a minimum marketable product. At this point, if the idea is good, it will…




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Simon Pitt

Simon Pitt

Media techie, developer, product manager, software person and web-stuff doer. Head of Corporate Digital at BBC, but views my own. More at

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