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The Future of Movie Theaters Might Look a Lot Like an Apple Store

From the people who brought you the iPhone: a whole new theatrical experience

An illustration of an Apple Store with different screening rooms portraying a new movie watching experience.
Illustration: Nan Lee

It’s no big secret that the movie theater industry is facing an existential crisis, with serious challenges coming from streaming platforms developed by technology giants like Apple, Netflix, and Amazon, and now a pandemic…

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The undercurrents of the future. A publication from Medium about technology and people.

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Eric Ravenscraft

Eric Ravenscraft

Eric Ravenscraft is a freelance writer from Atlanta covering tech, media, and geek culture for Medium, The New York Times, and more.

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