OneZero
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OneZero

The Fake Backlash to Fake Meat

Food activists angry about the processed nature of new plant-based meats are missing the point

Credit: Robyn Beck/Getty Images

EEarlier this month, Chipotle CEO Brian Niccol explained that his company’s restaurants won’t offer plant-based meat like Beyond Meat and Impossible Foods “because of the processing.”

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Alex Trembath

Alex Trembath

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