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The End of App Stores Is Rapidly Approaching
Progressive web apps may soon free you from Google Play and the iOS App Store
It’s time to blow up the walled garden that keeps you locked into the products Apple and Google allow into their app stores. A new generation of Progressive Web Applications (PWAs), now taking root on desktop computers, may soon make the jump to your smartphone, changing how you download apps — and where they come from — forever.
An update in recent preview versions of Google Chrome, which enjoys 63% of the browser market share worldwide, hints at the potential here. Users can now install apps from sites simply by clicking a button that materializes in the URL bar, giving near-instant access to powerful, web-based versions of services like Spotify — no more app stores or finicky download pages.
These install buttons are a magic peek at the future of app development. If you navigate to a PWA, such as Spotify’s web player, you’ll see a desktop-style experience and a new option to install the app, so long as you’re using a browser that supports the feature.