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The At-Home DNA Testing Fad Is Over, But Companies Still Have Your Data

23andMe and Ancestry are losing sales and laying off workers

A vile being filled by a pippet in a genetics laboratory.
Photo: Phil Carrick/Fairfax Media/Getty Images

FFor the past few years, it seemed like everyone and their mom was buying an at-home DNA testing kit. Millions of people bought tests from 23andMe, Ancestry, and other companies to learn about their heritage, connect with long-lost relatives…

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The undercurrents of the future. A publication from Medium about technology and people.

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Emily Mullin

Emily Mullin

Former staff writer at Medium, where I covered biotech, genetics, and Covid-19 for OneZero, Future Human, Elemental, and the Coronavirus Blog.

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