The Artisanal Pizza You Ordered Might Secretly Be Chuck E. Cheese
To drum up delivery businesses, big restaurant chains are rebranding themselves in apps like Grubhub. That could mean more competition for local joints.
--
It’s my opinion that Chuck E. Cheese pizza should be scarfed down near a ball pit while an anthropomorphic mouse sings “Happy Birthday” to a screaming child somewhere. For many of a certain age, these are precious memories. But regardless of your sentiments, the doughy, suspiciously lopsided pies of Chuck E. Cheese can hardly be associated with good pizza, or even pizza that’s passable enough to satisfy a craving for delivery.
So it was a surprise to learn that Chuck E. Cheese pizza can be consumed in the comfort of your own home, delivered via on-demand apps such as Grubhub, as was revealed last month when a Reddit user documented their experience of accidentally ordering from the children’s entertainment center. Pizza made in the kitchens of select Chuck E. Cheese locations is sold under the name “Pasqually’s Pizza & Wings” on Grubhub, allowing the business to generate revenue while technically remaining closed due to the coronavirus. The brand is owned by CEC Entertainment, Inc., which also owns Chuck E. Cheese, and a trademark registration was filed for the restaurant name on April 16, 2020. (The name derives from one Pasqually P. Pieplate, an Italian chef character and drummer for Chuck E. Cheese’s resident rock band.)
“This new brand is the latest example of CEC Entertainment creatively adjusting to meet the needs of consumers in a unique way, allowing for more variety and convenient options available for delivery,” a spokesperson for CEC Entertainment told Today Food this week. They also said that Pasqually’s uses different ingredients from the standard Chuck E. Cheese pie to produce a “more premium pizza experience.”
To make up for a loss of foot traffic as customers take measures to slow the spread of Covid-19…
