How Apple Missed Its Chance to Fix Credit Cards
The ‘Everything Card’ could have been the ‘Everyone Card’
Published in
6 min readApr 9, 2019
Apple announced a credit card last month. Credit cards are my jam—they’re unique tools in every company’s arsenal to acquire data, lock in users, and ultimately churn out cash. But despite my affinity for Apple products and most credit cards, the entirety of the Apple Card offering feels…