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How Apple Missed Its Chance to Fix Credit Cards

The ‘Everything Card’ could have been the ‘Everyone Card’

Credit: Michael Short/Getty Images

AApple announced a credit card last month. Credit cards are my jam—they’re unique tools in every company’s arsenal to acquire data, lock in users, and ultimately churn out cash. But despite my affinity for Apple products and most credit cards, the entirety of the Apple Card offering feels…

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Nick Abouzeid

Nick Abouzeid

Law, credit cards, and scooters. Partner at @ShrugCap. Follow at @nickabouzeid.