Why There’s No iPhone 9
And other mysteries of naming tech
Published in
11 min readNov 8, 2019
Naming things is hard. Products, code functions, dogs — they all need names, and trying to come up with good ones is tough. iPad and Ruffles seem fine, but once you lift the lid, iPad sounds a bit like a sanitary product and you can easily feel silly at 9 p.m. shouting “Ruffles!” into the darkness.
