Tech’s Next Takeover: Your License Plate
Startups are trying to disrupt the vanity plate, raising new questions about identity and security
Published in
9 min readJul 15, 2019
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There’s a lady in my apartment building whose license plate says EET CAKE. Every time I see it, I smile — who wouldn’t? But I got to thinking about why she’d chosen it. I’d always associated vanity plates with a certain type of…