Much like midcentury modern has overtaken the American home, design homogeneity has descended upon the web.
It comes in the form of particular typefaces, notably Georgia and Arial; the use of white and off-white as default background colors; and certain design elements, such as hamburger menus and flat design, that are common enough to be ubiquitous.
This design homogenization has emerged gradually, according to a recent study by a group of researchers at Indiana University. It found that websites were most dissimilar from each other between 2008 and 2010, when designers began to take advantage of large, higher-quality monitors that…
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