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The undercurrents of the future. A publication from Medium about technology and people.

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Internet Nostalgia

Don’t worry, there’s no link to the video here, promise

Welcome to part 9 of our Internet Nostalgia series, which looks back at phenomena that captured the imagination and attention of the internet for a fleeting moment and then vanished as everyone moved on to something else. This series looks back at those olden times, and what they told us about the internet, and ourselves. If you have a suggested topic, email me at williamfleitch@yahoo.com. Last week, we looked at The Numa Numa Guy. This week: “2 Girls 1 Cup.”

Date: 2007.

The story: There is something about the internet…


Internet Nostalgia

Online infamy wasn’t something you hid from in 2004; it was something you desperately wanted

Welcome to part eight of our Internet Nostalgia series, which looks back at phenomena that captured the imagination and attention of the internet for a fleeting moment and then vanished as everyone moved on to something else. This series looks back at those olden times, and what they told us about the internet, and ourselves. If you have a suggested topic, email me at williamfleitch@yahoo.com. Last week, we looked at Keyboard Cat. This week: The Numa Numa Guy.

Date: 2004.

The story: In 2004, Gary Brolsma was an 18-year-old kid playing around on a video-sharing website called Newgrounds.com. He used…


As the likes from a tweet passed 100K, I received love and hate — but mostly felt raw terror

Photo: Jaap Arriens/NurPhoto/Getty

Imagine you’re at a party, chatting with people. Most you met there, while a few you met before you arrived. You make a comment. People nod enthusiastically, maybe laugh. Some reply. Then the walls surrounding the party crack and tumble away, revealing thousands, even millions of people. You look down and realize you’re wearing a mic. They all heard what you said.

Buckle up. You’ve gone viral.

I’ve had two tweets go — and this is the only way I can describe it — horribly viral. The first was in November 2017, after the Sutherland Springs shooting. I was extremely…

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