In OneZero. More on Medium.
In 1983, there were few pop cultural forces stronger than the original Star Wars trilogy — and Ira Friedman had front-row seats. As the manager of Lucasfilm’s official Star Wars fan club, Friedman was in contact with hundreds of thousands of die-hard obsessives.
But a chance visit to a New York gift show that year introduced Friedman to a feverish subculture that could rival fans’ obsessions with that galaxy far, far away: stickers. …