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OneZero
The undercurrents of the future. A publication from Medium about technology and people.

Snapchat

In OneZero. More on Medium.

What if more tech companies actually admitted when they got it wrong?

In late 2020, Twitter launched its Snapchat Stories clone, Fleets, to much fanfare. It promised a friendlier, easier way to share on Twitter, and potential to lower the barrier to entry for those that might be afraid to post.

Just seven months later, Twitter is killing the Fleets feature off…


TikTok and Snap are experimenting with deepfake-style filters

Deepfakes were going to be artificial intelligence’s first great scourge. …


Despite the app’s decent quarter of earnings, Snapchat needs a marketing overhaul if it’s going to survive for the long run

Neilson Barnard/Getty Images

A few weeks ago, Snapchat published a report on Generation Z habits, which was heralded by social media news sites as essential reading for brands who want to connect with younger audiences. So what’s the problem? Well, for one thing, it completely misses the mark on who actually uses Snapchat…


Snapchat’s resident sociologist talks selfies, screen time, and our obsession with authenticity

Dissecting the exploits of social media photographers has become a new national pastime. …


But can the company build on the momentum?

Last month, Snapchat achieved the kind of virality most companies can only dream of.

On May 8, Snapchat released a photo filter (a “Lens” in Snapchat parlance) that, by rounding a users’ face and smoothing away their wrinkles, transforms them into a toddler. Over the next two days, Snapchat also…


Debugger

The company’s Landmarkers feature seamlessly melds the real and the imagined

Photo by Thought Catalog on Unsplash

Snapchat is back, and it’s doing just fine. That’s the message the company wanted to get across when it held a flashy event on April 4 in Los Angeles, unveiling a ton of new and quirky ideas designed to lure users back to its app.

The presentation could have been…

OneZero

The undercurrents of the future. A publication from Medium about technology and people.

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