Bringing people together.
Changing the world.
Making the world a better place.
There’s a reason so many tech company slogans sound similar. It’s not just that they’re all trying to do the same thing — commodify human experience, sell it back to us, and pipe the tax-free profits offshore. It’s that the smooth straplines all work so hard to draw our attention away from that. But Big Tech’s cheery slogans reveal more than they mean to.