Sign in

The undercurrents of the future. A publication from Medium about technology and people.

Online Shopping

In OneZero. More on Medium.


A deep dive into an overlooked innovation

Illustration: Amanda Berglund

I recently bought a pair of pants. This should be unremarkable, but pants shopping is such an absolute nightmare for most women that it is, for many of us, a significant life event. It’s an investment of money and often requires a significant investment of time, emotional energy, and space in the group chat in which the relentless relitigation of the value of a particular pair becomes the main topic of conversation for… too long.

Anyway, I bought these pants on Madewell’s website, which has a quiz you can take to determine your size in that particular item. The size…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store