Dave Stencil was puzzled when he noticed his Amazon sales spiking in mid-May.
The San Diego-based carpenter had been selling his handmade cutting boards and coasters on Amazon since 2015. That’s when Amazon recruited him and other Etsy sellers for the launch of its Amazon Handmade business. Since then, a small number of orders had trickled in each month, usually fewer than 10. But suddenly, business was booming. Stencil says he made more sales in May alone than he did in the whole year prior.
It was Stencil’s wife who figured out why: Amid the global pandemic, with news about…
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