Earlier this year, Apple announced sweeping changes to their privacy policies, which sent shockwaves through the online advertising world. Beginning with iOS 14.5, which was released in April, Apple implemented Ad Tracking Transparency (ATT), a feature that requires apps that wish to track users for advertising purposes to ask for their permission first. Google has taken baby steps in the same direction with their Android OS and took a big step by moving to phase out tracking cookies. Privacy laws like California’s CCPA are discouraging the gathering of tracking data, too.
I recently started posting regularly on my Instagram account, and I have about 1,200 followers. But I wouldn’t call myself an influencer, unless I’m influencing people to write more and drink coffee, which is pretty much all I post about.
My main goal, as anyone who checks out my account would be able to see in an instant, is to have a nice place to post selfies and share a bit more of my real life. It’s not to sell anything — I don’t have a single sponsored or branded post on my feed.
Nevertheless, brand after brand after brand…
At the top of Marla’s Instagram profile is page after page of story highlights: her tiny New York apartment, Game of Thrones commentary, dogs, matcha, step-by-step cooking videos.
Marla, 30, has been working on growing her following since she quit her job at an online review company earlier this year. “I’m going to talk about anything that comes up in my life. If you can relate, then that’s great — and that’s why you’d follow me.”
But one question, in particular, comes up regularly from her 4,000-odd followers: “Where did you get your lips done?”
“I get it all the…
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