The undercurrents of the future. A publication from Medium about technology and people.


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Here’s what developers need to know about plans to reshape app store standards and put user trust first

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“Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed. Advertising existed and thrived for decades without it. If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it…

The old model is dying

Young woman recording video for social media
Carol Yepes via Getty Images

Earlier this year, Apple announced sweeping changes to their privacy policies, which sent shockwaves through the online advertising world. Beginning with iOS 14.5, which was released in April, Apple implemented Ad Tracking Transparency (ATT), a feature that requires apps that wish to track users for advertising purposes to ask for…

Pattern Matching

Why the search giant can afford to kill the cookie

Photo Illustration: Omar Marques/SOPA Images/LightRocket via Getty Images

For two decades, the cookie has been an emblem of the online advertising model that powers much of the open web — and the privacy invasions that come with it. Now, the cookie as we know it is dying.

Online advertising will live on, of course, and so will privacy…

A handful of new standards will personalize ads without the privacy violations of today

The main Google search page
Photo: Christian Wiediger/Unsplash

The internet is about to experience a dramatic shift toward privacy.

Today, advertisers like Facebook and Google use cookies to track people as they interact with different websites, building profiles for the sake of targeted marketing. But on Wednesday, Google — a giant in the global digital ad market —…

‘Your life gets worse when you start advocating for underrepresented people’

Photo: Kimberly White/Stringer/Getty Images

Timnit Gebru, one of Google’s most prominent researchers on ethics and computer vision, says she was fired this week after sending an email to Google Brain Women and Allies, an internal resource group at the company.

The email alludes to Google censoring one of Gebru’s research papers without talking to…

Gebru is known for influential research about bias in facial recognition

Timnit Gebru. Photo: Kimberly White/Getty Images for TechCrunch

Timnit Gebru, a pioneering researcher on algorithmic bias, said Wednesday night that she had been abruptly let go by Google, where she was technical co-lead of the company’s Ethical Artificial Intelligence Team, after she had privately threatened to resign.

Tweet from Timnit Gebru

Gebru is known for her co-authorship with…


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