Apple’s 13-year-old App Store (and its slightly younger in-app purchases and commission system) is facing its biggest test, not with consumers but in a trial that kicked off Monday in Oakland, California.
At stake is the 30% revenue cut Apple takes on every app and in-app purchase. Fortnite maker Epic didn’t like it and, last summer, it launched a carefully calibrated campaign (breaking Apple’s rules on direct purchases, teasing Apple about it in a “1984-style” ad, and suing them) to upend it and bring the entire issue to court.
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