San Diego Comic-Con is a one-of-a-kind experience that everyone who’s excited about pop culture — which is just about everyone — should attend once. And that should be the last time. One visit is all you’ll need to realize that despite the stars, the festival, the crowds, and (to a much lesser extent) the comics, the event has gotten so big that it’s not just bloated — it’s broken.
But it doesn’t have to be. And it turns out that the way to fix a big and bloated pop culture mega-event is to make it even bigger.
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