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OneZero
The undercurrents of the future. A publication from Medium about technology and people.

Cheaters Guide To Spotify

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The Cheater’s Guide to Spotify

Search engine optimized accounts that publish hundreds of nearly identical tracks rake in streams and profits

Welcome to The Cheater’s Guide to Spotify, a series about the schemes that rack up streams, money, and infamy on the popular streaming service.

Ever played some white noise on Spotify while you fall asleep? There’s a decent chance a U.K.-based company called Ameritz created it — though you wouldn’t know that from looking at Spotify.

“Truly brainless to produce,” a former in-house sound designer for Ameritz told OneZero via email, requesting anonymity due to potential professional repercussions. …


The Cheater’s Guide to Spotify

The platform is filled with search-optimized spammers, and there’s no end in sight

Welcome to The Cheater’s Guide to Spotify, a series about the schemes that rack up streams, money, and infamy on the popular streaming service.

You’ve probably never heard of them, but Relaxing Music Therapy has had a pretty damn successful music career. At least, on Spotify.

This “artist” has more than 500,000 monthly listeners on the platform, all thanks to One Simple Trick: optimizing their name to show up prominently in Spotify’s search results.

Spotify is full of “artists” like this: Pro Sound Effects Library, On Hold Music, Yoga, Jazz Music Therapy for Cats, and Natural White Noise Best Nature…


The Cheater’s Guide to Spotify

Users like Wali Da Great are growing infamous for tricking streaming listeners with falsified metadata

Welcome to The Cheater’s Guide to Spotify, a series about the schemes that rack up streams, money, and infamy on the popular streaming service.

If you’ve just discovered rising Dallas rapper Lil Loaded, and want to hear a bunch of his hits in one convenient spot, Spotify has just the feature for you. Like many popular artists, there’s a “This Is” playlist for the MC, a grouping of his “essential tracks” that the platform’s team creates. However, listen to the playlist for a while, and a few songs sound out of place. In fact, though tracks 12, 14, and 16…


It’s just the latest trick in a long history of hacking digital music services to promote your own songs

Welcome to The Cheater’s Guide to Spotify, a series about the schemes that rack up streams, money, and infamy on the popular streaming service.

Last week, I couldn’t get the retro song from the Joker’s first teaser trailer out of my head. So I popped “Joker soundtrack” into Spotify’s search box, clicked the top result, and browsed the resulting playlist until I found the track: Jimmy Durante’s version of “Smile,” an absolute banger from 1965.

As I went back to whatever I was doing, I kept the playlist rolling. “Smile” finished, then a cut from Hildur Guðnadóttir’s original Joker soundtrack…

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The undercurrents of the future. A publication from Medium about technology and people.

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