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Clive Thompson

Clive Thompson

·Dec 3, 2021

The ‘Long Nose’ Theory of Tech Innovation

A new technology that’s going to take off is usually hiding in plain sight — I wrote earlier this week about the difficulty of figuring out whether a new technology is going to be a Big New Thing or remain a pipe dream of die-hard true believers. It reminded me of a great conversation I had in 2011 with Bill Buxton, a computer scientist and…

Innovation

5 min read

The ‘Long Nose’ Theory of Tech Innovation
The ‘Long Nose’ Theory of Tech Innovation
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