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OneZero
The undercurrents of the future. A publication from Medium about technology and people.

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An industry veteran on why recent moves from the tech giants should be the impetus for a federal privacy law

Street view of New York City featuring a billboard that reads “DoubleClick Welcomes you to SILICON ALLEY.”
Street view of New York City featuring a billboard that reads “DoubleClick Welcomes you to SILICON ALLEY.”
A large billboard for the online advertising agency DoubleClick stands on a rooftop at 22nd and Broadway in New York City. Photo: Erik Freeland/CORBIS SABA/Corbis via Getty Images


Apple’s new privacy measures will test the theory that underlies Facebook’s business model

Photo: Dan Kitwood/Getty Images



The web as we know it relies on advertising, but that model is headed for a crash. Fortunately, we can build something better from the wreckage.


Why won’t Google change the algorithm?

Photo: Spencer Platt/Getty Images


Trackers piggybacking on website tools leave some site operators in the dark about who is watching or what marketers do with the data

Image: artJazz/Getty Images


Pattern Matching

The popular new Netflix documentary is a wake-up call with no answer

Image: Netflix


Google provides marketers with more than 1,000 flavors of your browsing behavior to target with ads

Image: Colin Anderson Productions pty ltd/Getty Images


Advertisers can’t quit Facebook

Photo: SOPA Images/Getty Images

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