Microprocessing
Stylists Are Improvising New Techniques on Zoom and FaceTime
Casting during this time may be affected by how YouTube- and Instagram-literate models are
In Microprocessing, columnist Angela Lashbrook aims to improve your relationship with technology every week. Microprocessing goes deep on the little things that define your online life today to give you a better tomorrow.
While much of the world has ground to a halt under stay-at-home orders, for many people in the fashion and entertainment businesses, the show must go on. Actors and other celebrities must promote their movies, television shows, and image, while fashion and makeup brands are still rolling out new products. For on-screen talent and the people who help make them beautiful, including makeup artists and hairstylists, this is no easy feat: How does one achieve a professional haircut and high-concept makeup look when no one is allowed to get within six feet of each other?
Many hairstylists and makeup artists have landed on one solution: Zoom or FaceTime hair and makeup tutorials. Coaching a model or celebrity can be difficult, particularly when makeup artists and hairstylists typically work with an arsenal of professional products that the model is unlikely to have. The pivot has…
