Google Can Still Fix Stadia

Stadia’s rocky launch left it vulnerable to competition, but Google can turn it around by leveraging its strengths as a tech behemoth

Google vice president and general manager Phil Harrison speaks during the GDC Game Developers Conference on March 19, 2019 in San Francisco, California. Photo: Justin Sullivan/Getty Images

Competition creeps in

Where Stadia stands

Exclusives, YouTube, and more games

Stadia doesn’t yet leverage YouTube Gaming’s viewer base to actively promote its games nor engage its customers.

I am a strategy consultant who writes about how companies can improve their strategic positioning in the market.

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