Pattern Matching

The New Era of Social Media Isn’t About Feeds

Products like Clubhouse and Twitter’s “Super Follows” offer a new kind of engagement

A slide about Twitter’s “Super Follows” pulled from a recent presentation for investors

Open Facebook, Instagram, TikTok, Twitter, or Pinterest, then look at your index finger. If you’re like me, you’ll find it already hovering over the screen, poised for scrolling. Our…