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Snapchat Needs to Evolve or Die Out

Despite the app’s decent quarter of earnings, Snapchat needs a marketing overhaul if it’s going to survive for the long run

Neilson Barnard/Getty Images

AA few weeks ago, Snapchat published a report on Generation Z habits, which was heralded by social media news sites as essential reading for brands who want to connect with younger audiences. So…

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Nancy Elgadi

Nancy Elgadi

Digital Director, Right Angles. Writer, social media strategist, editor, podcast producer, and all things content.

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