Six Lessons From the Success of Wordle

What the creator of the viral game did so incredibly right

Clive Thompson
OneZero
Published in
8 min readJan 24, 2022

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Wordle

By now you’ve probably heard the story of how Wordle — the hit word game — was created.

But! Just in case you’ve been highly offline, the tl;dr is:

Brooklyn-based software developer Josh Wardle created it last year as a gift for his partner, who was…

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Clive Thompson
OneZero

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net