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Six Lessons From the Success of Wordle

What the creator of the viral game did so incredibly right


By now you’ve probably heard the story of how Wordle — the hit word game — was created.

But! Just in case you’ve been highly offline, the tl;dr is:

Brooklyn-based software developer Josh Wardle created it last year as a gift for his partner, who was…




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Clive Thompson

Clive Thompson

I write three times a week about tech, science, culture — and how those collide. Writer for NYT mag/Wired; author of “Coders” and “Smarter Than You Think”

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