Six Lessons From the Success of Wordle
What the creator of the viral game did so incredibly right
By now you’ve probably heard the story of how Wordle — the hit word game — was created.
But! Just in case you’ve been highly offline, the tl;dr is:
Brooklyn-based software developer Josh Wardle created it last year as a gift for his partner, who was obsessed with word games like the New York Times’ “Spelling Bee”. Wardle put the game up for free online in October, and it quickly went all hockey-stick. There were 90 people people playing it in November, 300,000 by early January, and only a few weeks later, about 2 million a week. One survey estimates that 14% of American adults are playing Wordle.
What’s the allure? Some of it is just that Wordle is superbly designed: You have six attempts to guess a five-letter word, and you get Mastermind-like clues as to what you got right (and wrong) with each guess. It’s social; because everyone is hunting for the same word each day, you can race against friends and commiserate (or crow). After you solve it, you can humblebrag-share an image of your solution on TikTok or Twitter or any socialtube. And because it’s a word game, it prompts tons of fun strategy sharing online — including intellectually nifty essays explaining “sonotactics” and the “sonority sequencing…
