Samsung’s Galaxy Note 10 Is Big, Expensive, and Shameless

While other tech companies fret over screen time, Samsung insists you’ll live in its new phone

Damon Beres
OneZero

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Credit: Samsung

IfIf you’ve come to expect a certain level of healthy abashment from tech companies at their keynote events — Apple talking up “Screen Time” features to help you use the phones they’re selling to you less, or Facebook’s Mark Zuckerberg joking about his company’s privacy blunders — Samsung’s Galaxy Note 10 announcement in Brooklyn may have come as quite the surprise Wednesday. The company took an in-your-face approach at the Barclays Center, complete with strobe lights, and pitched its new smartphone line to consumers who’d rather not worry about how much they’re using their devices. Life’s short: get that big-ass screen, take those selfies, and never put it down.

It felt like an unburdening of sorts. While a company like Apple attempts to walk a tightrope between selling you a new iPhone every year and helping you use the thing less, Samsung made no concessions. The Galaxy Note 10 is here to fill every second of your life.

“The line between work and play has pretty much disappeared,” Drew Blackard, the head of U.S. product management for Samsung’s mobile division, said during the keynote. “That means we need technology that can seamlessly flow…

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