Podcasting Is Still A Massive, Untapped Market Opportunity

Facebook, Spotify, and Apple are all prioritizing podcasts. What’s behind the recent emphasis?

Alex Kantrowitz
OneZero
Published in
5 min readMay 14, 2021

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Jason Rosewell / Unsplash

For at least the past five years, most experts would tell you the podcast market was saturated. Everyone has a podcast, they’d say, and the window of opportunity to break in was closed. Podcasting technology…

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Alex Kantrowitz
OneZero

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.substack.com.