Our Emergency Alert Systems Rely on an Overlapping Mess of Privatized Services

FEMA has approved 25 private software platforms to disseminate alerts for authorities at state, local, territorial, and tribal levels

Sarah Emerson
OneZero

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Photo: Jeff Greenberg/Education Images/Universal Images Group/Getty Images

As a massive wildfire ripped through parts of Northern California last week — one of 650 new fires in the state since August 15 — emergency officials in Napa County turned to a messaging platform to warn residents to “remain vigilant,” should they need to evacuate.

But when authorities tried to send the alert, using a private service called Everbridge, they discovered a terminal error message, the Los Angeles Times reported. They were forced at the last minute to switch to Nixle, a similar but less robust platform also owned by Everbridge, ultimately causing fewer residents to receive the critical warning. The blaze known as the LNU Lightning Complex has since killed five people in Napa and Solano counties, and burned 375,000 acres of parched land.

Mass notification systems, from air raid sirens to emergency television broadcasts, have evolved over the years. Over the past two decades, many municipalities have added mobile alerts to their emergency arsenals as well. Now, jurisdictions across the country contract with software vendors to push…

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Sarah Emerson
OneZero

Staff writer at OneZero covering social platforms, internet communities, and the spread of misinformation online. Previously: VICE