The New New
Nike and Boeing Are Paying Sci-Fi Writers to Predict Their Futures
Welcome to the Sci-Fi industrial complex
Published in
17 min readNov 28, 2018
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One of the most influential product prototypes of the 21st century wasn’t dreamed up in Cupertino or Mountain View. Its development began around a half-century ago, in the pages of a monthly pulp fiction mag.
