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The New New

Nike and Boeing Are Paying Sci-Fi Writers to Predict Their Futures

Welcome to the Sci-Fi industrial complex

Illustration: Nicholas Law

OOne of the most influential product prototypes of the 21st century wasn’t dreamed up in Cupertino or Mountain View. Its development began around a half-century ago, in the pages of a monthly pulp fiction mag.




The undercurrents of the future. A publication from Medium about technology and people.

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Brian Merchant

Brian Merchant

Senior editor, OneZero, books, futures, fiction. Author of The One Device: The Secret History of the iPhone, founder of Terraform @ Motherboard @ VICE.

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