General Intelligence

New Facial Recognition Tech Only Needs Your Eyes and Eyebrows

You won’t be able to hide behind a mask

Dave Gershgorn
Published in
3 min readMay 8, 2020
Photo illustration. Photo: Alan Rubio/Getty Images

Welcome to General Intelligence, OneZero’s weekly dive into the A.I. news and research that matters.

The term “facial recognition” typically refers to technology that can identify your entire face. How that recognition happens can vary, and can include infrared or lidar technology. Either way, you need the geometry of a person’s entire face to make it work.

But in the coronavirus era, when everyone is advised to wear a mask, exposed faces are increasingly rare. That’s breaking facial recognition systems everywhere, from iPhones to public surveillance apparatuses.

Rank One says it will ship the technology to all of its active customers for free.

Now, facial recognition company Rank One says it has a solution. This week, the company released a new form of facial recognition called periocular recognition, which can supposedly identify individuals by just their eyes and eyebrows. Rank One says the new system uses an entirely different algorithm from its standard facial recognition system and is specifically meant for masked individuals. Rank One says it will ship the technology to all of its active customers for free.

It’s difficult to pinpoint how many companies and government organizations in the United States use Rank One. Its technology is resold by companies with connections to police departments and federal agencies, like DataWorks Plus and Secure Planet. For instance, DataWorks Plus’ contracts in California include access to Rank One’s algorithms, and have the potential to search through 15 million citizens.

As with traditional facial recognition systems, accuracy is a concern. Rank One claims in a controlled environment where the person is facing the camera, the system’s “false non-match rate” (FNMR) — how often the system will miss a match — is only 1.5%. When the target is not directly facing the camera, the FNMR jumps to 15%. Those numbers don’t account for false positives, and the algorithm gets less accurate as it scales, according to the numbers Rank One produced. While 1.5% of…



Dave Gershgorn

Senior Writer at OneZero covering surveillance, facial recognition, DIY tech, and artificial intelligence. Previously: Qz, PopSci, and NYTimes.