OneZero

OneZero is a former publication from Medium about the impact of technology on people and the…

Follow publication

Member-only story

The Amazon Diaries

Amazon TV Director: Networks Should Scare You More Than Amazon

Amazon is spending billions to find its Game of Thrones moment

Brendan O'Connor
OneZero
Published in
8 min readMar 26, 2019

Illustration: Glenn Harvey

Valued at nearly $1 trillion, Amazon is one of the most powerful companies in the world. The Seattle-based retail giant employs over 600,000 people and operates 100 sortation and fulfillment centers in North America, sometimes sending out as many as 1 million items per day to customers. But Amazon does more than just retail. Amazon publishes its own books and comics, finances TV shows and movies, operates a Texas wind farm, builds robots, streams music, delivers prescription medications, and operates web services for everyone from Medium to the CIA. And that’s not even counting its high-profile acquisitions, which include Twitch, IMDB, Zappos, and Whole Foods, among countless others.

Nearly all of us use Amazon, one way or another. But what is it like working inside the beast? Over the next few weeks, we’ll be bringing you stories from workers at every level of the Amazon empire to find out.

Welcome to The Amazon Diaries.

InIn 2010, Amazon launched Amazon Studios, a film and television company to churn out content targeted at Amazon Prime members—one of a growing list of incentives to keep subscribers in…

Create an account to read the full story.

The author made this story available to Medium members only.
If you’re new to Medium, create a new account to read this story on us.

Or, continue in mobile web

Already have an account? Sign in

OneZero
OneZero

Published in OneZero

OneZero is a former publication from Medium about the impact of technology on people and the future. Currently inactive and not taking submissions.

Responses (8)

Write a response

“When we win a Golden Globe, it helps us sell more shoes.”

I like the honesty in this article, both from the interviewee and from Bezos himself. TV and film are never about the content. They are just extended commercials to get us to buy something from the sponsors. This can be more direct as in product…

--

So, no, I’m not scared of Amazon looking at what audiences want. At all.

To me, an individual citizen, it is scary though. Without being an expert on the topic I feel like focusing on the audience rather than anything else Amazon is creating „just another dataset“ that can be used to profile customers, that can be fed…

--

On our podcast “Weekend Justice” we have been talking consistently about the excellent content coming from Amazon. My worry about content which is what happens with HBO time and time again is that by season five, production is cut and final seasons…

--