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Tech’s Productivity Paradox

How the digital revolution has been a huge economic disappointment

Apple CEO Steve Jobs delivers a keynote address at the 2005 Macworld Expo January 11, 2005 in San Francisco, California. Photo: Justin Sullivan/Getty Images

OOne of the most often-repeated episodes in the history of technology is when Steve Jobs was recruiting John Sculley from his lofty position as CEO at Pepsi to come to Apple in 1983. “Do you want to sell sugar water for the rest of your life,” Jobs asked, “or do you want to come with me and change the…




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Greg Satell

Greg Satell

Bestselling Author of Cascades and Mapping Innovation, @HBR Contributor, - Learn more at — note: I use Amazon Affiliate links for books.

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