Lessons From J.K. Rowling’s Bizarre Introduction to Cryptocurrency

A perfect demonstration of why mass adoption is a while away

Matt Bartlett
Published in
5 min readMay 19, 2020


Photo: John Phillips/Stringer/Getty Images

On what appeared to be an otherwise regular quarantine Friday night with a few Old-Fashioneds, J.K. Rowling opened the floodgates to Crypto Twitter with a single tweet:

Rowling was quickly engulfed with the full force of Crypto Twitter — literally thousands of replies, including every significant person in the cryptocurrency space. Seemingly everyone even vaguely interested in crypto chipped in, from Elon Musk to the @Bitcoin Twitter account. The result was predictable:

It only took a few hours for Rowling to conclude that bitcoin and cryptocurrency were too confusing for her to understand. The responses were so intense that she even felt she wouldn’t be able