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Landlord 2.0: Tech’s New Rentier Capitalism

By selling us hardware but retaining ownership of software and data, tech companies are treating users like digital tenants

Credit: Michael Short / Stringer/Getty Images

WWhen Tim Cook and his fellow executives hit the stage for Apple’s event on March 25, it was to announce a major strategic pivot. The company knows that its markets for iPhones, iPads…




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Jathan Sadowski

Jathan Sadowski

author — TOO SMART: How Digital Capitalism is Extracting Data, Controlling Our Lives, and Taking Over the World —

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