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Juul’s Master Plan to Win the Vape Wars

Rigorously controlled technology — and sheer scale — will help the company triumph in spite of new regulations and aggressive competition

A photo of a Juul vape in someone’s palm.

EE-cigarette users, lawmakers, and vaping advocates are fuming over new anti-vaping regulations. But one party is oddly at ease with the proposed rules: Juul, the e-cig…



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Sarah Emerson

Staff writer at OneZero covering social platforms, internet communities, and the spread of misinformation online. Previously: VICE