Jony Ive’s Mistakes: When Beautiful Design Is Bad Design
It’s past time for a new era at Apple
Published in
12 min readJul 12, 2019
I interviewed Jony Ive twice: once in 2002, immediately after the launch of the “sunflower” iMac (which looked, at first glance, like an Anglepoise lamp with a screen) and then again in 2014, at the launch of the Apple Watch. Both times, the tricky thing was maneuvering the ebb and flow of the conversation…
