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Jony Ive’s Mistakes: When Beautiful Design Is Bad Design

It’s past time for a new era at Apple

Photo: James Sheppard/iCreate Magazine via Getty

II interviewed Jony Ive twice: once in 2002, immediately after the launch of the “sunflower” iMac (which looked, at first glance, like an Anglepoise lamp with a screen) and then again in 2014, at the launch of the Apple Watch. Both times, the tricky thing was maneuvering the ebb and flow of the conversation…




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Charles Arthur

Charles Arthur

Tech journalist; was The Guardian's Technology editor 2005-14. Author of Cyber Wars (hacking) & Digital Wars (Apple v Google v Microsoft). Speaker, moderator.

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