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It’s Way Too Early To Count Out Instagram Reels

Despite the narrative, TikTok hasn’t crushed Reels just yet.

Credit: Unsplash

When Joy Ridenhour, a junior communications major at NYU, returned home to Virginia for winter break this year, she heard familiar music coming from her parents’ phones. “I was like, huh, it’s interesting they’re watching TikTok,” she said. “But then I realized they weren’t using…

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Alex Kantrowitz

Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.substack.com.

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